Built From Zero to £162K Revenue in 6 Months
Services
Google Ads Management
Category
Electronics E-Commerce
The account had never done any Google Ads before. In an extremely competitive environment, the business was solely relying on organic searches for the sale of its refurbished products. It was losing money every day because of its competitors who were investing heavily in paid searches. Therefore, the objective was clear. It was to make some profits out of a small budget.
Rather than launching Performance Max immediately without any data, the initial strategy was to adopt a phased approach. The first step included launching shopping ads to collect authentic signals, classified according to categories and margins. Once sufficient conversion data was available, Performance Max was launched, again with asset groups categorized for different products. Additionally, a brand search ad campaign was launched for immediate high-intent traffic collection.
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