£29.1K Revenue Generated From £3.9K Ad Spend
Services
Google Ads Management
Category
E-Commerce Growth
The Google Ads campaign had already been set up for this client, however the campaigns were not getting the expected results. Each month would go by where the client would spend money but no sales growth would be observed. The problem was that the budget was too thinly spread out amongst underperforming keywords and ad groups.
The solution started with restructuring our bidding process and budget allocation. Budget dollars were diverted from low-performing groups to those with proven high converting metrics. We monitored search queries each week, adding negative keywords and catching new conversion opportunities as they arose. Assets which did not perform well were paused in exchange for better-performing variants.
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