£39K Revenue Generated in a Single Month
Services
Google Ads Management
Category
E-Commerce Growth
The account performed well for a period but eventually hit a plateau. The account performed consistently but lacked a strategy that would allow it to grow further. The problem was not one of delivery but of breaking the roof while the campaign was already operating at full capacity.
This occurred through reorganization of the Performance Max asset groups into those segments offering the highest margins, alongside optimizing audience signals through conversion data for several weeks. Money was then shifted to asset groups already making progress while reducing poor-performing segments. This resulted in an excellent month for the account.
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